Gigarides don't stop
This print campaign was intended to compliment a series of television commercials for the Gigaride technology that promises "Unstoppable Cushioning." This campaign was developed by Nonbox. The team included with Creative Director, Steve Flood, Illustrator, Marc Gabbana and Designer, Matt Davis.
The agency had to work from an existing creative concept showcased in a series of 30-second television commericials. The commercials had the benefit of time to tell their story whereas the nonbox design team was limited to expressing the same message in one frame--be it a poster, window banner or POS insert.
Love it or Hate it
French designer Rachel Plefger's designed a t-shirt that reads both Love (in the mirror) or Hate at first glance.
The tees are available through Made in Design in Black or Red for about $35, but you will have to order them from overseas.
Sunday, April 23, 2006
Sure gets in the World Cup
Rexona, the makers of Sure deodorant have launched a very wacky TV commercial to coincide with the launch of the World Cup. Funky and well worth a look, see it here
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Wednesday, April 19, 2006
Soft landing in the Netherlands
It seems that if you buy an S class Mercedes in Holland and click all the optional extras please boxes, you get 8 airbags in your new car!
Comforting indeed
adicolor blue released.... cool!
The fourth Adicolor podcast has been released, Blue. It's a significant departure from the bizarre videos that have come before it. Blue was created by psyop which has an impressive body of work.
Blue is done in freeze frame, "flip book" style and is in black and white, with splashes of blue. It was shot on New York City streets and features a beck-ish sound track, written by Steve Raymond and sung by Scott Simons. IBut visually, this was impressive work. Watch Blue here
Tuesday, April 18, 2006
Paris Hilton gets in the game
Yes, she will on your moble phones…Mobile games publisher Gameloft has signed a long term licensing agreement with Paris Hilton Entertainment to develop, publish and distribute mobile games based on Paris Hilton.
The first title in the series will be geared to tweens/teens and fans of Paris Hilton (really? why?). Additional games scheduled for production will be aimed at both male and female fans of Paris, the company said.
here’s what Paris says: “My phone has become an all in one entertainment device and mobile games are an integral part of that. Mobile gaming is really hot right now and I’m excited to be part of this project.” The games will be out summer this yea
NTT introduces audio QR codes
NTT DoCoMo will introduce a new feature called Toruka for thier RFID-chipped wallet phones. DoCoMo's new handsets (FOMA 902i) that will likely be released this coming winter will come with this feature.
Toruka allows wallet phones to receive information from RFID readers.
This feature can be used to get discount coupons, store information, ads, etc. that are sent from reader devices. The received information is then stored in a special "folder" on a mobile phone. Once stored in the folder, the information can be exchanged with others by using a infrared port, external memory device, or email.
Toruka could also be used at arcade game centers to connect arcade games with java-based games on mobile phones.
Nike goes back to the future
Very few brands are lucky enough to have fanatics like Al Cabino - the self dubbed international famous sneakerographer. Cabino started the first and only international sneaker petition. His mission: convince Nike to produce the light-up, auto-lacing shoes Marty McFly wore in Back to the Future Part II. For Cabino and other sneaker freaks, "The McFlys are the Holy Grail of movie sneakers. The McFlys were created just for the film, they were never worn beyond the silver screen." Cabino has already racked up an impressive 8,000 signatures and plans on personally delivering the petition to Nike. Read more here. This could be a PR goldmine
Monday, April 17, 2006
adicolor Pink hits the streets
The next installment of short films from up & coming directors each focused on a single colour has been released as part of the adiColor series. Pink is directed by Charlie White and this second offering of overtly sexual mystique can be seen here 'Green' has also been released and can be seen here
Wearable technology hugshirt
The Hug Shirt is a wearable Bluetooth accessory for your mobile phone. The Hug Shirt allows to exchange the physical sensation of being hugged over distance through telecommunication networks.
"The system works through a mobile phone network. The shirts receive the input of heart beat, touch and body temperature of the remote loved one, recreating (through actuators embedded in the shirt) over distance the pulsation, physical pressure, and warmth of a real hug." More here
Coke launches coffee soda
I’m not a big coffee drinker, but I’m for anything that promotes soda as a morning bevy. After all, it has all the same chemicals to get you going in the AM—caffeine, sugar, phosphoric acid. Quite frankly, I’m surprised Coca-Cola hasn’t seized on this marketing tactic before. Obesity epidemic be damned! If Americans can order up a mid-morning Frappucino, why not a bottle of Coke Blak? More here.
Life expectancy watch
The last thing we all need is a gadget that is constantly reminding us of death. The Life Expectancy Watch displays and monitors the approximate time left in a user's life. According to a patent filed in 1991 by New Yorker David Kendrick the watch has a microprocessor that monitors the passage of time in years, days, hours, minutes and seconds. Your life span is based on actuarial tables that determine your life expectancy based on smoking-status, occupation, socio-economic class or other health factors. So once your life expectancy is determined, the watch may count backwards until your time of death.
Mobile phone projector
Koreans have outdone themselves by developing a coin-size laser video projector module that can fit into cameras or cell phones. Instead of showing-off your pictures on your tiny phone screen, you'll just have to cast a video projection of your photos onto a plain wall. The comany hopes that by 2010, about 5% of phones will have this built-in projection functionality. Koreans will get to see this technology first hand starting next April on Samsung and LG phones.
Re-branding Dunkin' Donuts
Nice article on the way that Hill Holliday have approached the re-brand of Dunkin' Donuts in America. An ambitious brand looking to upgrade all their current retail outlets and triple the number of them by 2015. Read more here.
