When advertising goes bad - The bomb squad blows it up!

box
Originally uploaded by Marcus Spurrell.

I could not love this story more.

As part of the upcoming movie launch, 4500 Los Angeles Times' newspaper boxes were fitted with a digital musical device designed to play the "Mission: Impossible" theme song when the door was opened.

But in some cases, the red plastic boxes with protruding wires were jarred loose and dropped onto the stack of newspapers inside, alarming customers.

So, logically, the county arson squad blew up a news rack, thinking it contained a bomb.

Oh, yeah, that's different that the usual "newsbox experience."