Nike does In-sleep advertising?

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Originally uploaded by Marcus Spurrell.

You have heard of product placement in movies and video games but scientists and marketers have now cracked the code for entering a new channel: advertising in your dreams.

Coca Cola, Speedo and Nike are just three of the many mega-brands that are exploring this new medium called in-sleep advertising. While still in its infancy, eMarketer forecasts in-sleep advertising spending in the US to grow to over $3 billion by 2020, up from less than one million in 2005. Surely an April Fool