Nike Takes to the Streets

nike_mex
Originally uploaded by Marcus Spurrell.

Brilliant guerrilla marketing. This recent work from JWT Mexico for Nike is the latter. The agency built three vehicles. Two in the shape of a pair of Nike sneakers and one the shape of a soccer (football) ball. They then drove the two sneaker mobiles behind the soccer ball mobile as if a soccer player were running after the ball. Definitely a head turner.